Harley Davidson’s Competitive Advantage Case study
Problem Summary: Harley Davidson Inc. is an American motorcycle manufacturing company. It was founded by William S Harley, Arthur Davidson, Walter Davidson, and William A. Davidson in 1903. The company has its manufacturing factory in Milwaukee, Wisconsin USA. In 2013 the company sold 206,839 new The company had 54.9% of the market share in America of new motorcycle registration in 2013 (Harley Davidson, 2014). After the financial crisis of 2008/2009,…