ENTREPRENEURIAL STRATEGIES BY Vince McMahon

McMahon once said, “I’m an entrepreneur,”  “I take chances in life…I got balls the size of grapefruits!”

ENTREPRENEURIAL STRATEGIES BY Vince McMahon

World Wrestling Entertainment has become one of the largest sports entertainment companies primarily dealing in professional wrestling. It is a publicly traded, privately owned company that derives its revenues from films, music, product licensing and direct product sales. With more than 14.4 million viewers in the U.S, it has become the largest professional wrestling company in the world. It has two major brands, known as RAW and SmackDown which are aired in more than 145 countries in 30 languages of the world (Economypoint ( 2008).

The main person behind this thriving entertainment company is the CEO and Chairman, Vince McMahon. He turned WWE into the global phenomenon by applying his entrepreneurial skills and strategies. His role in the WCW and the ECW is also inspiring. His self-based character and dealings with the renowned wrestlers have forced an array of fans to tune in on their televisions. McMahon got into the business of wrestling because from the very beginning he was filled with the rewards of risk-taking and trying new things. Despite the fact that his father wanted him to be a lawyer or a doctor, but he chose to be into the promotion business.

As he wanted to be traveling salesman, he got much inspiration by meeting his father real who was the promoter of Capitol Wrestling Company. His hunger for that career led him to force his father to get him into the company. His initial place of work was Maine where he was not well known at all. In 1972, he became a full-time employee in his father’s company. Capitol Wrestling Corporation. He worked so hard that, its syndicated programming reached to more than 30 T.V stations by 1979. Later on, he stepped into the ownership of the company by buying it from his father in 1982. Then he started to make it a regional operation and a national venture with sheer entrepreneurial skills (David (2010).

 

 

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