Business-Level Strategy is the integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets. The basis of all business-level strategy choices is a process of deciding what products to offer, what market segments to serve, and what distinctive competencies to pursue (i.e. the what, who, how questions). The fundamental question of business-level strategy is: how do…

Introduction: Trademarks are generally words, logos, symbols, and phrases used in business to identify and differentiate the goods of one company or manufacturer from those of another and to specify the source of the goods. For instance, the trademark ‘Nike’, together with its logo ‘swoosh,’ represents the shoes manufactured by Nike and differentiates them from shoes made by other brands (like Reebok or Adidas). Besides, sounds, shapes, colors, and fragrances…

Introduction: In 2013 by revenue, Nintendo was the largest video game company in the world that has brought several iconic figures for instance Donkey Kong, Mario, and Samus. The company was the industry leader since the 1980s with its continuous and enduring product line contributed a significant role in the emergence of today’s multibillion-dollar global gaming market. But currently, this Japanese company is facing intense rivalry and competition from its…

Executive Summary: This academic business report presents a detailed analysis of the change leadership and strategic management of the Qatargas Company of Qatar. Qatargas is the leading Gas Company of Qatar and the third-largest exporter of LNG in the world. Presently, Qatargas clientele is extended all over the four corners of the world in Europe, Asia, and America. The Qatargas Company is recognized for its operating excellence, innovation, environmental responsibility,…

A critical discussion of the effectiveness of production management methods and techniques with reference to the construction industry Introduction Productions management engrosses the management of the entire process including all the activities involved in the production or manufacturing of a product or/and services. The formal definition of Production management by Murthy (2006) states it as a management function that plans, organizes, coordinates directs, and controls the production process from material…

Principles of Marketing MRKT-3013-0 (12279) Fall 2014 Exam #1 Instructions: Check to see if there are 2 essay questions. Write down your name and student ID number on this test form below. Compose your answers on the space next to each question using the WORD program. Do not share the same answers with other students. It is cheating behavior. When you are done, submit your WORD answer file into the…

INTRODUCTION NAFTA (North America Free Trade Agreement) is an agreement signed by the United States, Canada, and Mexico creating a trilateral trade coalition in North America. The agreement was envisaged no less than 30 years ago to increase business investment, decrease trading costs and help North America to be more competitive in the Global Marketplace. (Pavey & Williams, 2003) The idea of economic integration in North America was not a…

Company Background FroYo is a frozen yogurt company based in Kuwait. The company was founded by Abdul Hameed Mousa Marafi and Mohamed Hassan Sarkhouh in 2010. The company has made progress leaps and bounds, and within some years, it has touched the height of success. The company sells frozen yogurt in different flavors including charcoal and Turkish coffee flavor. The company paved the path to success because its owners are…