Nike Case Study : Governance And Sustainability

GOVERNANCE AND SUSTAINABILITY AT NIKE, Inc.  Nike was the world’s best footwear and the apparel company with its best-known brand and over $20 billion in revenue. A number f people had won the number of competitions by using Nike’s brands like shoes, uniform, etc. The company even offers the infant version of iconic shoes and much more. With the athlete footwear and the apparel products, Nike, had gotten the rank first or second, globally among its competitors and had the market shares 25% in Asia and 44% in the US. The Company has a number of competitors, among them the largest competitor; close to them are Adidas Groups.

Nike was started his business in 1964 with Oregon track Coach, Bill Bowerman, and the runner Phil Knight establish the company Blue Ribbon Shop for the export of the tiger running shoes manufactured at Japan, after some time, they started to make their own shoes and they used the name Nike in 1972, in the Olympic trials. Knight stepped down in 2004 but remained in the strong presence of the member of the board with a 15% share of the company.

In the early years of its business, Nike started from the low wages company by producing the innovative shoe design in the low cost, by the independent contractors. Nike made a lot of research on innovative designs of its product up to 1980, and then it’s other competitors. It does a lot of business in Japan, Korea, China, and many other countries with 500,000 products in 900 independent companies.

Nike adopted the strategy of work globally can get close to the customer, made them able to reach the revenue target of 28-30 billion till 2015 and they were very close to it at the start of 2012. However, their basic strategy was the innovation, as they introduce a lot of brands in China and the other countries and invested a lot in their market. They also built a link with the Apple so that the athletes used the iPad and iPhone to share their tracks and activities.

Parker has joined the company as the footwear designer and the product manager. He made some influential innovations in the company, so by watching his struggle, he became a co-president from 2001-2006.



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