HOW CAN 3PLS ACHIEVE ECONOMIES OF SCALE?

Over the past few years, the functions of 3PLS ACHIEVE ECONOMIES OF SCALE have changed a lot. In addition to providing warehousing and transportation services, today’s 3PLs are assuming a lot more responsibility in tactical planning and operations to guide the overall supply chain efficiencies. Because of globalization they’re also shaping up quickly their customers' value chains with services like security consulting and purchase order management. ( April Terreri 2005)…

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International Marketing to Russia report

I have chosen to export IT-based medical treatment services to Russian, as it would enable U.S-based physicians and doctors to do remote diagnosis in major public and private hospitals in Russia.  This services based exporting would tap the un-saturated Russian health-services where there is huge potential for future growth as the Russian is the 9th largest country in the world by population, where only 20% people have access to quality…

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REFLEXIVE AND REFLECTIVE THEORIES OF ORGANIZATION

Organizational Theory: The interdisciplinary nature of REFLEXIVE AND REFLECTIVE THEORIES OF ORGANIZATION makes it a complex array of concepts and approaches which covers insights and knowledge from a variety of disciplines such as economics, sociology, political science, ecology, behavioral psychology, cultural studies, and linguistics. Thus somewhat ironic and misleading image of organization theory emerges from the diversity of distinct theories comprised in organization studies (Jones, &  Munro, 2005). In this…

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Read more about the article MODERNIST AND NEO-MODERNIST THEORIES OF MOTIVATION

MODERNIST AND NEO-MODERNIST THEORIES OF MOTIVATION

Summary of a case: Modernist neo-modernist theories motivation is about an American company running its gas plant in Latin America, where it had hired two Senor Payroll, Junior engineers whose job was to put into effect the rules and orders sent by the downtown office.  Moreover, they had to manage the Mexican workers who worked at the plant. These Mexican were greater workmen who worked 8-hrs shifts in the fierce…

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Read more about the article INTRODUCING NEW MARKET OFFERINGS

INTRODUCING NEW MARKET OFFERINGS

Introducing New Market Offerings is a process through which development of new core products or services takes place in order to augment them for building market offerings, and bringing them to market. In the present globalization era, the rapid product development strategies are being adopted for winning the competitive advantage as well as the first mover advantage. However, the core of these strategies is the market orientation concept that is…

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QUESTIONS TO THE YOUTH CELL PHONES COMPANY CASE

1) Why do you think the YCP Company had been able to grow in just over five years? Mr. Joe Kong and Jeff Watson were very well reputed in youth cell phones company case. At the time of incorporation of a company, they were able to join hands with a well-reputed media group and also the Telephone Apparatus Manufacturer. In the start of business, the company was able to attract…

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WAGNER FOODS CASE ANALYSIS

History: Wagner Foods Wagner Foods was founded in Baltimore in 1898 by Micheal C. Wagner. The company has by now built a long history of success, expansions, and diversification in terms of size, products, divisions, and human resource. Over the years, it survived through problems like depression and established while establishing its image as a people concerned and progressive corporation with sales of $600 million. However, with the rapid technological…

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Read more about the article MARKETING MIX ANALYSIS OF LAPTOPS 2023-2024

MARKETING MIX ANALYSIS OF LAPTOPS 2023-2024

Introduction The marketing mix includes the product, promotion, price and place. They are an important tool for making effective strategies for the long-term success of the companies (Martin, 2014). In this competitive and complex business world, technologies are changing rapidly, and this put high pressure on companies who deal in technology-based industries like Laptop manufacturing companies to introduce innovative products and features in their laptops and also make effective marketing…

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Interpersonal Process: Decision Making in Organizations

The crucial part of any organization is making good decisions in various contexts. To reach good decisions, they need reliable information, experience in interpreting information, and reaching a consensus. However, this process of decision-making remains incomplete without the consultation process as the view and expertise of other people in an organization can help to admit one or alter one’s mind.  The process of decision-making is supported by various tools and…

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Basic human processes: individual difference, personality, skills and abilities

In the context of Basic human processes, skills, and abilities, it is pertinent to study the individual differences among the workforce as their unique and un-matching qualities, skills and abilities can transform the ways in which an organization work. These factors also influence our thinking and behavior.  The researchers have defined individual differences as the ways in which people differ from one another.  Organizations now cultivate these individual differences in…

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