How and why Malaysia got affected by the Asian crisis? The year 1997 witnessed the largest Asian crisis affecting the economy and development of the Middle East Asia countries. Before 1997 the middle east Asian countries such as Thailand, Malaysia, Singapore, Indonesia, Hong Kong, and South Korea has set the finest example of economic growth rate which increased from 6% to 9% per annum as estimated by the GDP. However,…

Abstract: Integrated marketing communications have become an important concept for every business as it helps the company to deliver its message to the targeted audience most effectively and efficiently. This report aims to present an extensive literature review on the new and initial thoughts of Integrated Marketing communication and the evolution in it over time. The second part of the report consists of an integrated marketing communication campaign formulated for…

Introduction Toyota Motor Corporation is the leading car manufacturing company in the world has its origin and present headquarter at Toyota, Aichi, Japan. Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda as a follow-up from his father’s company, Toyota Industries, with the intention of manufacturing automobiles. Toyota AA was the first car launched by the company in 1939. It was a two-seater car. With time, the company came…

Describe the Marketing Mix Product Placement (Distribution) Promotion Price Theory Product type 3 levels of the product Channel Structure Distribution intensity Promotional Tools Advantages / Disadvantages of those tools Positioning Perceptual Map Pricing Strategy Application for your product Apple iPhone 5 falls in the category of Smartphone designed by Apple Inc.   According to Philips Kotler (2013), a product can be viewed at three levels. The core product comprises the…

Introduction A. Project Overview Project Scope: Shan Williams (Shan) is working as a hairstylist for more than 10 years. She always wanted to establish her own salon. She has purchased an older home last year and she has reestablished this home to make it a salon. Four other business stylists are working in her salon. Two of these stylists are working under the “booth rental” business model while the other…

In CVP analysis, gross margin is a less- useful concept than contribution margin”. Do you agree? Explain briefly. Yes, because gross margins are calculated after subtracting variable and fixed production costs, while contribution margin is the difference between total revenues and total variable costs. It means, gross margin calculations highlight the difference between production and nonproduction costs, while contribution margin calculations highlight the difference between fixed and variable costs. The…

Humility is the medical practice is of paramount importance for a perfect patient physician relationship? Why is cultural humility even more relevant in health care provider in the US? What makes them special? Answer: the cultural, racial, ethnic diversity is going to increase day by day. It became compulsory in the medical practice to train the physician and practitioners skillfully. So that it will remove the racial, and non-financial barriers…

Summary: In this article, the author has talked about the 41 years old CEO of Bank of California, Steven Sugarman who lend his brother with $100 million for the Los Angeles’ New Soccer Stadium deal. In this regard, the author also talked about the fact that Bank of California has the potential to lend $100 million. However, no doubt the amount of $100 million is the richest price in Major…

 I would like to get a 4 pages to 5 , a strategies development for this company https://paqui.com/chips/ notice: you did external analysis for me before 2 weeks ago for the same company. and I would like to get at least 3 type of strategies , like low cost , focus , growth . and you will see the examples and explanation in the pdf . but please make sure you…