The profitability of the companies is sharply going downward, as they are under huge pressures to keep customers in the presence of intensifying competition and growing customer expectations.  Many organizations will have to upgrade their approaches and strategies of satisfying and retaining customers and even renew their commitment to customer centricity to survive and beat the red ocean of competitive forces. However, as the economic climate takes a new look, it creates opportunities for companies to strengthen their declining market position by building customer value, providing a value proposition, real differentiation value, and adapting its market offerings to match the customers’ needs.

Creating customer value:



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