Merits and Demerits of Competitive Advantage Components: Cost leadership and differentiation strategies have been the bases of JetBlue’s Competitive Advantage since its inception in the airline industry. Moreover, its value chain analysis shows its ability to win the competitive battle in several key areas relative to the bases of competition. Thus JetBlue has continuously created value for its customers through fair pricing, high-quality services, customer care, point-to-point routes etc, by…