A Critical Analysis of Brand (Toyota) as a Reflective Essay

  This assignment is to be completed as a group. It comprises of a critical analysis of brand as a reflective essay. It will access students’ Discipline Knowledge, Communication Proficiency, Information Literacy and Problem-solving Skills. Groups should first select an automotive brand (TOYOTA) they will work on undertake a comparative analysis of brand audit and develop a detailed assessment of brand values and position mapping of the brand vs. competing…

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