Backward Integration and Competitive environment

At present scenario of globalization, firms try to gain competitive advantages by using different strategies and approaches such as generic strategies of cost leadership and differentiation. In addition, some aggressive strategies of mergers and acquisitions have also been applied in various industries to beat the existing competition (Porter, Michael E, 1985). In this red-ocean of competitive forces, vertical integration strategies; forward integration that is owning downstream buyers and distribution channels…

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