MADONNA: STILL THE REIGNING QUEEN OF POP? CASE ANALYSIS

Case study The case study analyzes Madonna’s music career by identifying and evaluating various forces of her success since last 25 years. This analysis reveals that Madonna has been able to maintain her success since the start of her career that is very unlike with majority of successful people. She has a clear vision of what she wanted to do and has great flexibility in adapting the changes in the…

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AMERICAN APPAREL VERTICAL INTEGRATION

American apparel vertical integration case analysis highlights the product diversification and global expansion problems of American Apparel which faces the challenges of efficient supply chain operations to take advantage of global retail expansion. In this case study, three alternatives have been sort out, each of which pros has as well cons. Based on thorough analysis of the case and management literature, the disintegration along with integrated supply chain has been recommended…

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MARKS AND SPENCER CASE STUDY 2020

The purpose of marks and Spencer case study is to select and apply appropriate tools and techniques for strategic options after thoroughly identifying and evaluating the major forces at M&S. marks and Spencer case study reveals that M & S had to face internal and external battles to bear successes and failures before emerging as a renowned name in the retail market of the UK. It followed autocratic, centralized management…

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AD FOR LILLY’S FASHION

Purpose of Ad for Lilly’s Fashion is to give news to the women who are between the ages of 15 years to 30 years. This ad is also an invitation for the potential customers of fashion wears to register them in the database of Lilly’s Fashion. This registration is helpful for their updating about the new trend in this industry. Appeals in ad Ad for Lilly’s Fashion has used emotional…

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THE CONTINUING POWER OF MASS ADVERTISING

The Continuing Power of Mass Advertising The Continuing Power of Mass Advertising has put forth new strategies of reaching mass consumers with cost-effective messages without interrupting people.  Consumers have fed up with traditional mass media ads such as TV, and digital, outdoor as well as one-to-one marketing approaches. This consumer attitude which resulted in low recall rates has urged marketers to embrace new marketing tactics to build their brands. Thus…

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THE SMARTER SUPPLY CHAIN OF THE FUTURE

Introduction: The smarter supply chain of the Future deals with the creation of a smarter supply chain to deal effectively with risks, challenges and meet business objectives. As supply chains have become more interwind and global, it becomes the today’s business demand to have a reliable, robust, sustainable and secure supply chain in the presence of latest technology solutions for instrumentation, interconnection, and intelligence. This paper will enable us to…

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RFID TECHNOLOGY ADOPTION AND SUPPLY CHAIN PERFORMANCE

Introduction: RFID technology adoption and supply chain performance puts light on the empirical research work conducted in Chinese logistics sector to find out the factors affecting the adoption of RFID technology and the relation between RFID technology adoption and supply chain performance for logistics. This work is quite relevant to our course of study as this paper introduces us to the Chinese logistics systems and use of RIFD to make supply…

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UNDERSTANDING THE CONCEPT OF SUPPLY CHAIN RESILIENCE

Introduction: Understanding the concept of supply chain resilience presents an integrated perspective on resilience through extensive research work and literature review with practical implication of risk management and supply chain management. It also purposes the empirical research into the supply chain resilience. This paper has much relevance to our course of study, as it provides the theoretical insight of conceptual model for understanding the concept of resilience through touching various…

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Break Free From Product Life Cycle-HBR Article Review

Main Point: In brief, Break Free from Product Life Cycle explains how companies can win the competitive war by applying positioning and repositioning strategies to change their product life cycles.  These positioning strategies as a contrast to the old approach of following the ride down the product life cycle, allow companies to change their offering as the customer mentally categories them. Reverse positioning, breakaway, and stealth positioning are the innovative…

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