Blogging and social networking are becoming much popular in this phase of rapidly changing web technology, where web 2.0 is being replaced with web 3.0 Social Networking sites such as Orkut, MySpace have much replaced by Facebook, Twitter, LinkedIn etc. with the advanced and emergent web technology and APIs. Moreover, smart phones with apps associated with them have enabled the young generation to keep in touch with their social network all the way. Now social networking applications have also enabled recruiters to facilitate impromptu face-to-face meeting with top talented gays outside the structured assessment process (Anonymous, 2009).
Rich Internet Apps:
Rich Internet Apps is the emerging technology that has already revolutionized the web 1.0 and resulted in the growth of web 2.0 with the emergence of social networking, blogging and video streaming sites.
The greatly anticipated Web 3.0 is just around the corner, as the concept of the web as an interconnected platform is once again changing the landscape and experts have started to leverage the RIA technologies that are accessible across various devices, wide range of services, bloggers, and social networks. Based on the available technology of RIA, new contextual applications can be developed to offer unified experience across multiple devices. This gives an edge to social networking as the users can easily and conveniently access information (Anonymous, 2010).
Artificial Intelligence and Semantic Web:
At the emergence of web.3, the changes are rapidly taking place in the kind of the software we use to navigate and interact on the internet, as well as in hardware we use. It will not only a breakthrough in web but also a technological breakthrough in general. The next breakthrough on the web is the use of advanced artificial intelligence. The Artificial intelligent Web 3.0 will be implemented through social media to factor human intelligence. This has already taken place via social bookmarking as a search engine that provides more intelligent results that Google. Through human voting on the websites, there is more likelihood at hitting a good website.
The foundation of new Web 3.0 Semantic Web can be supported with Artificial intelligence. It is a web where all information is grouped and stored in such an intelligent way that a computer can understand it as well as a human being. The semantic web will then help computer to understand what the data means, and this will trigger artificial intelligence to utilize that information. Semantic web technology can thus successfully transform the way social networking sites work and improve their ads posting based on the human characteristics. Resource Description framework (RFD), a multiple data interchange formats (e.g. RDF/XML, N3, Turtle, N-Triples) and notations such a RDF Schema (RDFS) are some of the technologies being developed to achieve this goal (Mika P, (2007).
With the massive explosion of online games like World of Warcraft, the popularity of virtual world will develop into a web based on a virtual world. As Second Life has become one of the virtual worlds where avatars are used as a tool to socialize and interact with each other. It also offers a virtual way to walk through different stores and see the shelves populated with products(Rick McKnight, 2010).
The several tech savvy companies have started to plunge into the race of getting a new version of Social browser featuring buil-in social network sharing. Such as RockMelt an American company has built a social browser on Google Chromium plate form. Its integration with Facebook and other social networking sites forces the users to log into that social networking site first in order to use the browser. It will also keep track of user’s favorite sites.
Mika P, (2007),“Social Networks and the Semantic Web (Semantic Web and Beyond)” Springer Science + Business Media, LCC, USA, p.21-23
Cruz. I.F, (2002),“The Emerging Semantic Web (Frontiers in Artificial Intelligence and Applications, 75)”,Ios Pr Inc, New York, p.45-56