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Article Reviews Examples

In this section, Readessay serves you with Article reviews examples, article review formats, journal article reviews, APA format journal article reviews, Harvard business review articles, Research papers reviews. 

This article has put forth new strategies of reaching mass consumers with cost-effective messages without interrupting people.  Basically, consumers have fed up with tradition mass media ads such as TV, and digital, outdoor as well one-to-one marketing approaches. This consumer attitude which resulted into low recall rates has urged…

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This paper deals with the creation of a smarter supply chain to deal effectively with risks, challenges and meet business objectives. 

100 words
1 Pages

This paper puts light on the empirical research work conducted in Chinese logistics sector to find out the factors affecting the adoption of RFID technology and relation between RFID technology adoption and supply chain performance for logistics. This work is quite relevant to our course of study as this…

600 words
2 Pages

This paper presents an integrated perspective on resilience through extensive research work and literature review with practical implication of risk management and supply chain management. It also purposes the empirical research into the supply chain resilience. This paper has much relevance to our course of study, as it provide…

600 words
2 Pages

In brief, the article explains how companies can win competitive war by applying positioning and repositioning strategies to change their product life cycles.  These positioning strategies as contrast to old approach of following the ride down the product life cycle, allow companies to change their offering as they…

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This article has extensively reviewed how big giants of retailing and consumer goods companies embracing localization and customization and going away from their customization. In fact, the increasing diversity among communities, local competitors and lack of innovation are forcing big retailers like Wal-Mart, Best…

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This article mainly deals with avoiding the decline of a brand and revitalizing it after assessing its viability for revival. In fact this article uses the equity framework to present conditions that lead to declining a brand and then its death, and suggest some measures for…

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This article throws light on what drives people to work and how an organization can satisfy these drives to keep them motivated at the workplace because it is accepted wisdom that motivated employees can yield better corporate performance and greater productivity. The authors also presents a comprehensive model…

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